Actress Shriya Saran is truly national. No, this time not with the film, but with ads. The fall-Dead Girl Glam magnificent been signed as brand ambassador Idea Cellular now very popular. Shriya replaces Abhishek Bachchan as brand ambassador after his contract with the company recently completed.

You may recall that the idea Mobile has fun, interesting and refreshing new campaign with Abhishek Bachchan in many months. All campaigns emphasized the smart and intelligent protagonist (Abhi) comes with an "idea" about a very strange situation, then the execution of the idea through his mobile Idea. Abhishek was featured in the campaigns as a cool, funky boy, always with a shy smile on his face and a bright idea in his mind.

With Shriya Saran as fire ambassador Abhi affair with Idea Cellular has ended. We must wait and see how the company and its project team Shriya advertising to mobile users. Shriya Hope brings joy and ideas in the new campaigns.